MAGIC MIKE REVEALS HIS STRIPPER MOVES IN SIZZLING NEW APP
Outsider Games and Lionsgate UK launch MAGIC MIKE: THE MOVES app to celebrate release of MAGIC MIKE on DVD, Blu-ray and digital download to own on 26th November 2012
Belfast based Outsider Games, in partnership with Lionsgate UK and Northern Ireland Screen,is pleased to announce development of MAGIC MIKE: THE MOVES. The promotional mobile game will support the Home Entertainment release of MAGIC MIKE in the UK on DVD, BLU-RAY and Digital download on November 26th, 2012.
MAGIC MIKE features Channing Tatum, who sizzles in the role of the irresistible Mike, the shining star act in a steamy men’s dance show. The game develops the stripping theme as the player becomes an ‘Endless Dancer’, performing touch-screen gestures in time with music, enabling their dancer to perform provocative dance routines. Increasing the Strip Power and completing achievements will allow the dancer to strip off items of clothing, revealing their hunky forms! A forthcoming update will also allow the player to customise their dancer in the ‘Xquisite Shop’ with virtual cash collected in-game.
“MAGIC MIKE: The Moves translates perfectly to the casual gaming market with its edgy concept, interesting visuals,and signature dance moves”, says Outsider Games’ CEO Stephen Downey. “Working with Lionsgate UK was fantastic. They are extremely open to new and interesting ideas, with their refined approval and feedback process creating a smooth and fun development environment that we think will be evident while playing MAGIC MIKE: THE MOVES”
Lionsgate’s Nicola Pearcey, Managing Director of Home Entertainment and New Media, commented, “MAGIC MIKE is one of the most fun and entertaining movies of the year. MAGIC MIKE: THE MOVES provides fantastic content to further the immersive experience for fans – and will create exposure to a new audience for the film. Outsider Games have been a pleasure to work with and this app demonstrates their innovation, creativity and understanding of what our audience wants.”
MAGIC MIKE: THE MOVES will be available on the Apple App Store, Google Play and Amazon App Store from November 26th, 2012.
For more details on Magic Mike: The Moves, please visit Outsidergames.com/MagicMikeTheMoves
For more details on Lionsgate UK’s Home Entertainment release, visit www.facebook.com/MagicMikeMovieUK
Also available: MAGICMIKEonDVD, Blu-ray & Digital Download fromNovember26th,2012.
For further press information on the Home Entertainment release of Magic Mike, please contact:
Chloe Chubb and Mike Hird at Premier PR
T: 020 7292 5071 / 020 7292 8384
E: firstname.lastname@example.org / email@example.com
Outsider Games is a Northern Ireland game studio, set up in 2011 by Stephen Downey. The aim is to bring together creative cross-media talent in order to create innovative and entertaining mobile games. Their first mobile game, Shaking Safari is available on iOS and Android. A custom game built for the BBC will be played on the ‘Big Screens’ later this year.
Lions Gate Home Entertainment, a Lionsgate company (NYSE and TSX:LGF). Lionsgate is the premier independent producer and distributor of motion pictures, television programming, home entertainment, family entertainment and video-on-demand content. Its prestigious and prolific library is a valuable source of stable, recurring revenue and is a foundation for the growth of the Company’s core businesses. The Lionsgate brand name is synonymous with original, daring, quality entertainment in markets around the globe. Lionsgate can be found on the World Wide Web at http://www.lionsgatefilms.co.uk